

The new Deltona store, at 1229 Providence Blvd, was formerly a Winn-Dixie that remained open during the re-branding. More Winn-Dixie news: COVID vaccine coming to Winn-Dixie, Harveys stores across Florida next week The brand has grown to 28 stores statewide, primarily in South and West Florida. A lot of people have been waiting for this for a long time.”Ī subsidiary of Southeastern Grocers, the Jacksonville-based company that also is the parent company of Winn-Dixie, Fresco y Más opened its first store in 2016 in South Florida city of Hialeah. “There are a lot of Hispanics in this area. “We’ve needed this store,” said Ed Gonzalez, 80, a retired postal worker from Deltona who was among the more than two dozen customers waiting in line before the doors opened shortly after at 8 a.m. For more information, visit Video: Dancers celebrate the grand opening of new Fresco y Más supermarket in DeltonaĭELTONA - With whirling dancers, a live band, confetti and café con leche, a new Fresco y Más supermarket celebrated its grand opening on Wednesday in Providence Plaza, a milestone heralded with excitement by the city’s Hispanic community. Fresco y Más is a subsidiary of Southeastern Grocers, which is one of the largest supermarket chains based in the Southeast. to 11 p.m., seven days a week.įounded in 2016, Fresco y Más grocery stores serve Hispanic and Caribbean communities throughout South and Central Florida. The new Deltona Fresco y Más will be open from 7 a.m. An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.A new Dollar Zone within the store, that features hundreds of everyday essentials that are tailored to the community, from grocery and cleaning to health and beauty and.A refreshed Wall of Value section now featuring enhanced weekly specials on popular items customers purchase most.Renovated “Panadería” (bakery) department offering an expanded selection of Hispanic pastries and local baked goods, including flan, croquette and custom tres leches cakes, made fresh daily, as well as a wider selection of local favorites.An all-new, full-service Latin “Carnicería” (butcher shop) offering an expanded selection of fresh, custom-cut meats, including T-bone steak, roast beef, whole or half top round and pork loin.A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch and daily specials, like arroz congri, pallet and more.Refreshed “Frutas y Verduras” (produce department) featuring a farmer’s market setting with a wider selection of tropical fruits and vegetables.A new custom facade featuring a vibrant yellow color palate and bi-lingual signage throughout the store.New enhancements and offerings throughout the Fresco y Más store include: We listened to customer feedback and evaluated key consumer insights when developing our new Fresco y Más to reflect the unique needs of our Deltona customers.” “With 37 years of experience serving the Deltona community, we believe now is the right time to expand our offerings in Volusia County to provide a supermarket fit for the growing Hispanic community. “At Southeastern Grocers, we are dedicated to providing the best products and services for our local communities,” said Anthony Hucker, president and CEO. The new store presented a $1,000 donation to Forest Lake Elementary School to give back to the local youth and future leaders of the community.

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17 with a ribbon cutting, live music, free giveaways and mystery gift cards, valued from $5 to $500, for the first 100 customers. The new Hispanic grocery store will provide the community with a specialized shopping experience that focuses on celebrating the local growing Hispanic culture in Deltona and Volusia County.Ī grand opening ceremony began at 7:45 a.m. opened its new Fresco y Más Supermarket, located at 1229 A Providence Blvd., in Deltona, Florida, on Nov. Jacksonville, Florida-based Southeastern Grocers Inc.
